- Develop a social media campaign strategy on various channels like Facebook, Instagram, Twitter and LinkedIn
- Create and promote your social posts
- Daily optimization and weekly reports with learnings and next steps
- Data analytics, learnings in real time and optimizing for performance for whatever your business demands that might be lead, sale, traffic, signups, etc.
Audit and Research
We start by reviewing your marketing goals and evaluating your brand’s current social media presence, as well as the social media presence of your competitors. From there, we’ll perform thorough industry and market research to determine which social networks and types of media resources will be most useful in helping you meet your goals.
Social Campaign Development
Before we run social campaigns, we’ll set up account monitoring so that we can track the metrics that matter most to your business. For paid social engagements, we’ll set up ad accounts and tracking for the social networks we’ve identified as valuable to your business. From there, we’ll identify your target audiences and develop ad copy and visuals. For organic social engagements, we’ll develop original content, share curated content that is relevant to your audience, use hashtags, and determine a posting schedule to maximize impressions.
Testing and Optimization
We follow best practices to optimize your posts for social media. For example, we’ll tailor visuals to meet the image size recommendations for different social networks and test posting schedules to determine the ideal posting frequency and times of day for each channel. For paid social posts, we’ll A/B test multiple ad sets to see which perform best, use dayparting to schedule your posts for the times they’re most likely to reach your audience, and use ad bidding to maximize your reach with your budget.
Using Google Analytics and the analytics tools built into your social network accounts, we’ll evaluate and report on the metrics that matter most to your business. If your focus is on building brand awareness, that could mean we focus on follower growth, impressions, reach, and shares. If your focus is on generating leads or selling products/services, we’ll also look at conversions and sales metrics. By evaluating your campaign performance, we’ll be able to tweak future campaigns to better meet your goals.